Crush and Hug
Privacy Policy
Date: 25th Mar 2025

Areksoft Technologies Private Limited (“Company,” “we,” or “us”) values your privacy and is committed to safeguarding your personal data. This Privacy Policy outlines how we collect, use, disclose, and protect your information in compliance with Indian laws, including the Information Technology (IT) Act, 2000, the IT (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, the Digital Personal Data Protection Act, 2023 (DPDP Act), and applicable regulations in Telangana State.

1. Information We Collect

We collect the following types of information:

  • Personal Information:
    • Name, email address, phone number, date of birth, and gender.
    • Profile details, including photos, interests, and other voluntary information.
    • Government-issued identification (e.g., PAN, Aadhaar) for KYC verification, where required to confirm age and identity.
  • Sensitive Personal Data:
    • Sexual orientation and preferences (only for matchmaking purposes).
    • Login credentials (stored in encrypted form).
  • Non-Personal Information:
    • Device information (e.g., IP address, browser type, operating system).
    • Usage data, including app activity, preferences, and interactions.

2. How We Use Your Information

We use the collected information for:

  • Providing and improving our services.
  • Facilitating connections and interactions between users.
  • Sending promotional and service-related communications.
  • Ensuring compliance with legal obligations and terms of use.
  • We process your data based on your explicit consent, as required by the DPDP Act, or for legitimate purposes such as app functionality and legal compliance.

3. Sharing and Disclosure of Information

  • 3.1. Third-Party Services: We may share your information with trusted third-party service providers (e.g., cloud hosting, analytics, payment processors) under strict confidentiality agreements to ensure app functionality.
  • 3.2. Legal Obligations: We may disclose your information to comply with applicable laws, including requests from government authorities in accordance with the IT Act, 2000, Section 69.
  • 3.3. User Consent: Information may be shared with other users based on your profile settings and preferences.

4. Storage and Security

  • 4.1. We store your data on secure servers located within India, in compliance with data localization requirements under IT Act rules.
  • 4.2. Measures such as encryption, access controls, and regular audits are employed to protect your data against unauthorized access or misuse, per IT Rules, 2011.
  • 4.3. Retention policies ensure your data is stored only as long as necessary (e.g., 6 months post-account deletion unless legally required) for the purposes outlined in this policy or as mandated by the DPDP Act.
  • 4.4. In case of a data breach, we will notify affected users and authorities as required by law, within a reasonable timeframe.

5. Your Rights

  • 5.1. Access and Correction: You have the right to access and update your personal information through your account settings.
  • 5.2. Withdrawal of Consent: You may withdraw consent for data processing by contacting support@areksoft.com; however, this may limit app functionality.
  • 5.3. Account Deletion: Users may request account deletion at any time. Data will be permanently removed except where retention is required by law, per DPDP Act rights.

6. Cookies and Tracking Technologies

  • 6.1. We use cookies to enhance your user experience and for analytics purposes.
  • 6.2. Users can manage cookie preferences through browser settings.

7. Minors’ Privacy

  • 7.1. The App is not intended for individuals under the age of 18. We do not knowingly collect data from minors, per POCSO Act, 2012.
  • 7.2. If minors’ data is detected, it will be deleted immediately, and we may report violations to authorities as required.

8. Cross-Border Data Transfers

  • 8.1. Your data is processed and stored within India. No cross-border transfers occur unless explicitly consented to and compliant with DPDP Act regulations.

9. International Users

  • 9.1. This Privacy Policy applies solely to users located within India and governed by Indian laws.

10. Grievance Redressal

For any concerns regarding privacy or data protection, you may contact our Grievance Officer:

  • Name: Mr. Dilip Kumar, CEO
  • Email: support@areksoft.com
  • Address: Office #217, DSL Abacus IT Park, Uppal, Areksoft Road, Hyderabad, Telangana, India, 500039

11. Updates to This Policy

  • 11.1. We reserve the right to update this Privacy Policy. Users will be notified of significant changes via the App or email.
  • 11.2. Continued use of the App after updates constitutes acceptance of the revised Privacy Policy.

By using Crush and Hug, you confirm that you have read, understood, and agreed to this Privacy Policy.

2025 Crush & Hug. All Rights Reserved.